How Can Press Release Industry Dominate SEO?

For a long time, Search Engine Optimisation has been all about playing with statistical numbers to deceive search engines like Google so that one's position in the search results can be improved. Amidst the game of statistics and algorithms, the zeal to garner visitors organically had almost disappeared. 

But for how long could you deceive the search engines? Recent studies testify that search engines have become far more intelligent and anticipative than one can imagine. Therefore, the goal should be to impress your target audience, not search engines.

It is precisely in this background that the importance of press releases is felt, and the potential of the press release industry to dominate the SEO is anticipated. With their crisp and original content, the press releases make their place in the "News Results" section of the search engines.

Furthermore, the more these press releases are cited by influential journalists and bloggers on their news websites and blogs, the more significant traffic those press releases garner for the websites of their origin. Such organically gathered traffic even beats the SEO techniques in providing a comfortable position to the concerned website in the search results.

However, the probability of a press release being picked up by dominant influencers and websites increases only when its content is well-structured and on par with the current trends. To ensure this, specialised services provided by the Press Release Industry are crucial. Otherwise, the press releases are identified as just another link by the SEO, thereby defeating the organic potential of the press releases.